Uncommon Sense:
identifying connections in a complex world
Uncommon Sense is a platform for connective thinking in a complex, changing world.
Our monthly newsletter spans politics, economics, technology, culture and psychology to help explain why things are happening in the world, not just what is happening. It’s for people who value context, judgement and clarity in a fragmented world.
We also help organisations and businesses apply connective thinking, to help them overcome their challenges.
The problem
The modern world is fast-moving, interconnected and often difficult to read clearly.
Events are reported in isolation, and commentary rewards speed and certainty, with explanations arriving in neat compartments.
But the forces that shape our lives today don’t operate separately: they connect and overlap, reinforcing one another, with their interrelationship only becoming apparent over time.
Uncommon Sense connects all the things we usually consider in isolation, to create greater context and understanding.
Free
Monthly newsletter
A free monthly briefing that connects politics, history, science, economics, technology, culture and society.
One longform feature is available to read for free, while the newsletter also includes reading recommendations and some starters for your monthly thinking.
£5 per month
Monthly subscription
You’ll receive the same in-depth monthly briefing as the free newsletter, but with access to four additional paywalled features.
Covering a range of subjects, and connecting the latest thinking from different disciplines, the articles offer clarity in a complex, constantly changing world.